Google Play x Nik Bentel Studio
The Road Case by Google Play x Nik Bentel Studio
A super-limited edition handbag for Google Play, presented at the Austin City Limits music festival 2025.
Selected Press
A Handbag Inspired by the Road Cases of the Google Play Rewards Tour at Austin City Limits 2025
Behind the Project
Making The Road Case
Google Play asked us to design a unique handbag for their Google Play Rewards Tour activation at the Austin City Limits 2025 music festival in Austin, TX. The gritty tour cases of touring musician life served as our primary inspiration.
The inspiration
Uniquely customized touring-band road cases. Rock n roll!
The Stickers
Hugely inspired by the stickers from our Shipping Box Bag, but tailored to suit the on-the-road music festival life.
Limited Availability
Only 20 of The Road Case bags were available on the Google Play store, and only to Google Play Gold users. They all sold out in one day. Big shoutout to Android friends!